LAST CALL

Buyers Seize the Opportunity to Bid on HMB-owned Property in Online Auction on FRE.de

NEWPORT BEACH, CA— The online auction for over 30 properties, owned by German construction and building company, Hallesche Mitteldeutsche Bau AG (HMB), has generated such a remarkable response that Freedom Realty Exchange’s Last Call®has been invoked, therefore extending the bid deadline in the auction. Since the launch of the campaign, the auction webpage has received over 12,000 unique visits and there are over 90 registered bidders.

“We are thrilled with the response and very happy that buyers have accepted the online auction process”, states Ryan Devin, Director of Auction Operations. “Not only do the buyers understand it, they appreciate the convenience and ease of use, but even more so the buyers are excited by the opportunity to purchase real estate at a very good price.”

During Last Call, the bid deadline is extended when a new bid is placed on a property or when the highest sealed is posted on a property, thereby opening it up to further bidding. Also, as the portfolio of individual properties is with one seller, the bid deadline is extended across all the properties in the HMB portfolio.

This phase of the auction is the most exciting as prospective buyers are given additional time to place their bids on any of the over 30 properties in the Saxony-Anhalt and surrounding states, while current bidders are awarded ample time to reconsider and react when out-bid.

The auction cannot last forever, so interested buyers are encouraged to visit www.FRE.de/118, register a user account, view the properties and download documents. By submitting the required bid deposit by credit card, which is as low as €500 on many of the properties, a bid can be placed on the property before the published bid deadline.

The Freedom Realty Exchange®

The Freedom Realty Exchange is owned and managed by LFC Internet Marketing, Inc., a member of the LFC Group of Companies. For more than 30 years, the LFC Group of Companies has successfully auction marketed thousands of commercial, industrial, land and residential properties, with sales in excess of $5 billion; and for the last seven years, we have conducted real estate auctions exclusively online. We have successfully served numerous Fortune 500 companies, real estate developers, investors, financial institutions, government agencies and real estate brokerages, both nationally and internationally, providing a complete suite of real estate disposition strategies and auction marketing programs for commercial and residential property and mortgage notes.

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Avondale, AZ Commercial Building in LAST CALL

The seller has elected to convert the online auction of the former church facility in Avondale, AZ to open online bidding!

In addition, the seller has invoked “LAST CALL®,” extending the bid deadline to Monday, May 23rd at 5PM MST. Any bids placed before the new bid deadline will automatically extend the auction for one more day. Definitely check out the related posts on LAST CALL if you want to understand all of the benefits this brings to the bidders.

If you still want to participate in the auction, it’s not too late to get in on the action! You can view the current high bid and participate in online bidding by visiting the Property Profile page on our website at www.FRE.com/3127-1. Hurry! This could be your last chance to pick up an Arizona investment property for an incredible price.

Photo Credit Copyright All rights reserved by kevinkoonz @ Flickr.com

Photo Credit Copyright All rights reserved by kevinkoonz @ Flickr.com

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First Never Lose a Listing Auction Successful

The Never Lose a Listing® program is the newest addition to the LFC Group of Companies’ online auction platform, and we would like to highlight the first success story from this program for real estate professionals. If you missed our first post about Never Lose a Listing®, I’ll bring you up to speed on how the program works.

Never Lose a Listing® is aimed at commercial real estate professionals who want to utilize LFC’s online auction technology at no cost while keeping 100% of their sales commission. Real estate professionals looking to diversify their marketing strategies can use this program to build and run their own online auction campaigns, helping them capture buyer attention in today’s saturated commercial market. Participants in the program manage all of their online auctions while keeping a close watch on their prospects through the platform’s detailed prospect management tools.Furthermore, prospective buyers are directed to the broker’s exclusive landing page as participants market their listings independently from LFC.

One of the first real estate professionals to auction commercial property with this program generated a tremendous amount of buyer attention by utilizing LFC’s marketing tools, and in return, received multiple bids on the property. The auction was originally scheduled to end on April 29th, 2010, but the seller elected to invoke LFC’s patent-pending bid extension process, LAST CALL®, and the frenzy of competing buyers kept the auction going for an additional six days. In previous posts, I’ve explained how the extra time afforded by LAST CALL® protects bidders from unfairly losing the auction and allows them extra time to deliberate through their due diligence. Needless to say, the bidders might never have found their way to the online auction if not for the broker’s persistent use of LFC’s marketing tools.

One such cost-effective tool is auction signage. With Never Lose a Listing®, participating brokers can purchase the same signage that has proven remarkably effective throughout LFC’s storied history. Each auction sign, as well as all marketing fliers generated by the system, feature a unique URL that takes interested buyers directly to the auction property’s webpage, where prospects can view more property details and photos and perform extensive due diligence prior to placing a bid. Signage is one of the most cost effective and successful forms of marketing an online auction, and LFC streamlines the process, allowing brokers to focus on what they do best.

We expect this broker to capitalize on the opportunity to continue using LFC’s online auction technology in the near future, and we hope that his new auctions are as successful as this one. For more information about this program, visit LFC.com/NLL now.

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Online Auction in Orland Comes to an End

Posted by rbennett on April 16, 2010
California Commercial Real Estate Auctions / No Comments

Our online auction for bank-owned property in Orland, California has finally come to an end thanks to one persistent bidder who outlasted all others! Though a bid deadline was initially set for March 25th, the seller invoked our patent-pending LAST CALL® system which extends the auction by twenty four hours each time a new high bid is placed. Ten different bidders combined to place over 30 bids, keeping this exciting online auction alive until April 15th after a remarkable three weeks of Last Call® bidding.

Much of Northern California, including Orland, was hit hard and early by the collapse of the commercial real estate market, creating countless investment opportunities, such as this bank-owned plot of land, which created quite the buzz among local residents and business professionals alike.

There are many aspects that made this property attractive. For starters, the minimum bid of just $110,000 represented a remarkable deal for such a versatile property. Also, the land’s close proximity to the bustling town of Chico stretched its appeal across the entire region.

This auction may have ended, but you can always stay up to date on all of our exciting auctions by following us on Twitter, subscribing to our RSS feed, signing up for our monthly eNewsletter, or checking out our website LFC.com.

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LAST CALL for the Bank-Owned Land Auction in Orland, CA

Posted by rbennett on March 26, 2010
California Commercial Real Estate Auctions / No Comments

Yesterday was the Bid Deadline for the online auction of +/-53 acres of bank-owned land in Orland, Calif., but the seller has elected to continue the bidding with LFC’s patented LAST CALL®.

Due to the seller’s invoking of LAST CALL®, the new Bid Deadline is set for Monday, March 29th at 5:00 PM PDT. This means that the auction will end on Monday at 5:00 PM unless someone places a higher bid before the deadline. If another bid IS taken before Monday’s deadline, the auction will be extended until Tuesday. These twenty-four hour extensions will continue until no more bids are placed.

You might be asking, why would bidders be allowed to extend the deadline? In order to explain that I will have to answer your question with a question: have you ever been sniped on eBay? In my post about our online auction in Columbus, Ohio, I explained LAST CALL’s extension process and sniping in detail:

LAST CALL® protects bidders from auction sniping. If you are familiar with other online auctions sites such as eBay, you know that everyone interested in the auction waits until the very last second to place their bid. There is even software that will automatically enter a bid in the last millisecond of the auction, what we call “auction sniping.” LAST CALL® protects bidders by eliminating the possibility of “sniping.” Real estate is a rather large investment to make online and we strive to give all bidders a fair chance at winning. Understanding that real estate is a rather large investment to make online, we made the LAST CALL® extension increment 24 hours to give bidders plenty of time to deliberate.

I invite you to follow this auction closely as bidders compete for the property. You can join in the conversation and stay informed about this online auction by following us on Twitter. If you have any questions pertaining to LAST CALL® or this auction, feel free to leave a comment.

Happy Friday!

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LAST CALL® Extends Bidding Agian

Posted by rbennett on December 09, 2009
Featured, Nevada Commercial Real Estate Auctions / No Comments

After receiving another bid on a property for the Whispering Pines auction of six homesites and development land in Reno, NV, the Bid Deadline was extended until today at 5:00 PM PST.

This extension of the Bid Deadline allows interested bidders a final opportunity to place offers on homesites within the luxury community of Caughlin Ranch.

Two properties have been moved from Sealed Bidding into an Online Bidding format, similar to what one might find at eBay.com. Now the highest bids are visible to the public on the auction event web page.

Go to LFC.com to check out which of these properties will sell in this online real estate auction.

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