Here is the press release about the Never Lose a Listing® program written by the other co-author of the Commercial Auction Listings blog and the Public Relations Specialist for the LFC Group of Companies, James Gerber:
The LFC Group of Companies, industry leaders in online real estate auction marketing, is expanding their Never Lose a Listing® program for commercial real estate to allow the brokerage community to utilize the company’s robust online auction platform at no cost while retaining 100 percent of their commission. At a time when many brokers are struggling in this challenging market, Never Lose a Listing® represents an opportunity for them to expand their marketing strategies and gain a competitive advantage.
“I think everyone agrees that the commercial real estate market is going to get worse before it gets better, and only the most forward-thinking brokers have a chance to succeed,” said Shawn Miller, LFC’s Director of Sales. “Never Lose a Listing® lets brokers conduct their own auctions using our industry leading online auction technology and platform. This will let them rise above the fray, focus market attention on their properties, bridge the gap between buyer and seller, resulting in a quick sale at the best possible price. We’re not going to go in and take over their listings; we’re simply offering an auction platform as an alternative tool to close deals for their clients.”
Never Lose a Listing® (NLL) marks a new collaboration between LFC and the commercial brokerage community. Brokers can use the NLL portal to set up the online auction by creating their own branded auction webpage, entering property information, uploading property documents and photographs, and setting auction parameters, such as the minimum bid and bid deadline. Once their auction is “live” on the website, the broker utilizes our “back-engine” auction technology to conduct the advertising campaign, manage prospective bidders, and direct everything from the bidding to the final sale. There are no upfront costs, and the broker retains 100 percent of the commission. Only upon the successful sale of the property will LFC earn a nominal fee paid by the buyer at closing.
LFC has a proven track record of successful partnerships with some of the country’s largest commercial brokerages, including CB Richard Ellis, Grubb & Ellis and Jones Lang LaSalle, and the expansion of the NLL program allows brokers from anywhere to conduct their own online auctions.
“LFC works with brokers to achieve success in even the most challenging of circumstances,” said Tom Scheuerman, Managing Broker at Grubb & Ellis | Pfefferle in Appleton, Wisconsin, who partnered with LFC to conduct a bankruptcy auction for a large, difficult land parcel, resulting in a sales price that far exceeded expectations.
Over the years, LFC has successfully auction marketed commercial properties for such major companies as Coca-Cola Enterprises, St. Joe Company and Adelphia Communications Corporation. With a variety of recent successful sales, including the former Elk Meadows ski resort in Utah, LFC has proven that their robust online auction platform can sell anything and everything, from high-end residential estates, to retail/office condos, to industrial/commercial properties, to a remote Utah mountain.
To learn more about the Never Lose a Listing® program, visit LFC.com/NLL8 to register and start your online auction campaign today.
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This program is quickly growing in popularity and the following list of major news publications are just to name a few that are covering the LFC Group of Companies’ new online auction program for Commercial Real Estate Professionals:
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