When companies send out press releases, they never know which direction journalists will take their story.
Our online auction of the former Elk Meadows Ski Resort in Beaver County, Utah has received a substantial amount of media coverage. This is probably due to the fact that mountains don’t get auctioned on the internet everyday. Needless to say, I have had a good time reading reporters’ different approaches to the story.
The ski community has been drooling over the idea of owning a ski resort in Central Utah. For instance, Kraig Becker of Glading.com wrote the Elk Meadows auction story as if he were letting wealthy skiers in on a Black Friday special . Websites like SkiNet.com even joked about having a private mountain just for subscribers.
No matter which trail the journalists chose, the auction of a mountain is interesting in itself and the Elk Meadows auction is coming to a close. To see the final bids or to actually take part in the fantasy of owning your own mountain, see the auction at LFC.com.
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About this author: Casey Flynn is the Communications Manager for the LFC Group of Companies. He also coauthors on ResidentialRealEstateAuctions.com and RealEstateNoteAuctions.com
