Never Lose a Listing® is aimed at commercial real estate professionals who want to utilize LFC’s online auction technology at no cost while keeping 100% of their sales commission. Real estate professionals looking to diversify their marketing strategies can use this program to build and run their own online auction campaigns, helping them capture buyer attention in today’s saturated commercial market. Participants in the program manage all of their online auctions while keeping a close watch on their prospects through the platform’s detailed prospect management tools.Furthermore, prospective buyers are directed to the broker’s exclusive landing page as participants market their listings independently from LFC.

One of the first real estate professionals to auction commercial property with this program generated a tremendous amount of buyer attention by utilizing LFC’s marketing tools, and in return, received multiple bids on the property. The auction was originally scheduled to end on April 29th, 2010, but the seller elected to invoke LFC’s patent-pending bid extension process, LAST CALL®, and the frenzy of competing buyers kept the auction going for an additional six days. In previous posts, I’ve explained how the extra time afforded by LAST CALL® protects bidders from unfairly losing the auction and allows them extra time to deliberate through their due diligence. Needless to say, the bidders might never have found their way to the online auction if not for the broker’s persistent use of LFC’s marketing tools.

One such cost-effective tool is auction signage. With Never Lose a Listing®, participating brokers can purchase the same signage that has proven remarkably effective throughout LFC’s storied history. Each auction sign, as well as all marketing fliers generated by the system, feature a unique URL that takes interested buyers directly to the auction property’s webpage, where prospects can view more property details and photos and perform extensive due diligence prior to placing a bid. Signage is one of the most cost effective and successful forms of marketing an online auction, and LFC streamlines the process, allowing brokers to focus on what they do best.

We expect this broker to capitalize on the opportunity to continue using LFC’s online auction technology in the near future, and we hope that his new auctions are as successful as this one. For more information about this program, visit LFC.com/NLL now.

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